Overview
Full Graphics is a Guadalajara printing studio with 30 years of experience in premium printing, fine packaging, and editorial-grade finishes. The site is built to win leads, not to sell SKUs directly — so the whole design funnels visitors toward a quote request.
What I Built
- A lead-generation–first WordPress site with persistent “Cotizar por WhatsApp” calls-to-action and a sub-24-hour quote promise.
- Dual navigation — browse by product type (books, packaging, stationery, labels) or by industry (corporate, restaurants, agencies, real estate, premium beverages) — to match different visitor intents.
- Clear local-credibility signals: physical address, map link, and direct contact details.
Tech & Hosting
- WordPress, custom theme and layout work in PHP/CSS.
- On-page SEO structure and conversion-oriented information architecture.
- Managed hosting with automated TLS.
- MercadoPago payment gateway integration through a vendor-certified channel.
What I Learned
- The challenges and approaches required to successfully account for remarketing product feeds over a wide array of platforms and providers.
- The considerations required to introduce changes made by third parties than might not be familiar with current best practices.
- The formatting constraints offered when deploying resources designed for different purposes like color space or resolution.